I help scale-ups and growth teams achieve true hypergrowth – more than 2× a year – with the Think Feel Excel framework: sharp strategy, trained intuition and relentless execution, now supercharged with AI.
Think of a start-up that should grow but doesn't. Either it doesn't think enough and just does. Or it thinks brilliantly but can't ignite its team. Or – most commonly – it has strategy and buy-in, yet is hopelessly inefficient at bringing it to the street. Think Feel Excel fixes all three.
The foundational step: a lean thinking phase that uses data, research and ruthless prioritisation to decide where growth will actually come from – before a single euro is spent.
The underrated step: managerial intuition is a trained muscle that measurably improves outcomes – and growth only happens when your team emotionally buys into the plan.
The forgotten step: in a world of 80/20, execution excellence is what separates the unicorn from the failure. Implementation plans, PMO, playbooks and top talent – rigorously.
"Start-ups have one growth blocker: neglecting the interplay of great strategy, intuition and excellent execution. The framework is utterly simple – and so hard to master."Tobias Florian Eppler
Not a slide about AI – a working stack. I run an 80+ person European growth organisation on it every day, and I bring the same tooling into every engagement.
Find the levers in days, not months. AI-assisted analysis of your revenue, funnel and customer base turns the THINK phase from opinion into evidence.
Build a sales and marketing machine with AI in the loop – so the EXCEL phase runs faster, cheaper and with less heroics.
Curious how AI-ready your growth engine is? The TFE Assessment now includes an AI-maturity read.
Get your assessmentFrom a sharp second opinion to a partner in the trenches – and for the right founders, capital too. Fair, transparent pricing so the investment always has a positive ROI.
Every engagement starts with the proprietary TFE Assessment. Then you choose the level of support that fits your needs and budget.
TEDx speaker and corporate speaker with a decade of stages – from Hinterland of Things to internal all-hands. Energising, practical, zero fluff.
Through TFE Angel Invest I back early-stage founders with ambition – and roll up my sleeves on go-to-market, hiring and scaling.
"You know I'd bring you on board at LichtBlick again any time – even though I know we couldn't actually afford you."
I'm Tobias – a full-blood growth lover who started selling at eight years old. Today I'm Chief Growth Officer at Hive, Europe's operations platform for D2C brands, where I lead 80+ marketing and sales colleagues across Berlin, Paris, Milan, Madrid and London.
Before that I scaled HeyJobs 20× as Chief Revenue Officer and General Manager, growing the go-to-market organisation from 10 to over 250 people across four offices and leading its international expansion. My strategic toolkit comes from McKinsey & Company's Marketing & Sales practice, my operational grounding from Google, Porsche Design and Daimler.
Think Feel Excel is how I bring this to a wider audience: a framework that combines strategic, emotional and implementation excellence – because that combination is what most scale-ups are missing.
Whether it's a TEDx stage, a leadership offsite or a sales kick-off: I combine personal stories with hard-won operator playbooks.
Tell me where you are and where you want to be. I'll come back within two working days with a suggestion for a first chemistry call – free, no strings attached.
